Our Story

Boating, fishing, clamming and crabbing! Beach, bay, lagoon, kayaking and more! What isn’t there to LOVE!? We have spent each summer commuting back and forth from PA to a marina in Brick, NJ where we would enjoy our boat with our 3 children. My husband and I have always dreamt of having a home on the water or near the beach since we were young. In 2020 we were in the right place at the right time and found a home on the water. Our dream came true when we purchased a house on a lagoon off Stouts Creek in Forked River, NJ. This was an amazing purchase for us and we couldn’t be happier to give our children what we worked so hard for and always dreamt of. Our neighbors and community are so welcoming and being a part of this little NJ town brings us so much joy. My youngest boy, Jack actually said to me, “Mommy, the bay is our playground.” He was absolutely right! Smart boy!

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We decided to open this store   because we have looked at so   many places for apparel and   accessories to fit our lifestyle -   “The Bay Life” and all that goes with it. We hope you enjoy our products (so much more to come). We are always open to suggestions and would be more than happy to assist with your custom designs. Feel free to reach out to us. We hope to see you on the water!

The Ellinger's